JCDecaux Bulgaria is proud that its networks will host the first ever worldwide outdoor advertising campaign on road safety by the FIA and JCDecaux, from 24 April to end of 2017.
Translated into nearly 30 languages, the #3500LIVES campaign was launched on 10 March in over 70 countries in 2017. On its launch, it is estimated to have generated over 1 billion views.
Campaign webpage: www.fia.com/3500lives
Campaign hashtag: #3500LIVES
A public health issue
Everyday, 3 500 people die in car crashes worldwide, which means 1.25 million every year. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality.
If this trend goes on, by 2030 car crashes could become the first cause of mortality worldwide with nearly 2 million deaths a year. As a genuine public health issue, road safety is a major challenge and a priority issue for every state and citizen around the world. Pope Francis has offered his support to this campaign, and to the cause, when he met with Jean Todt at the Vatican on 25th February 2017.
An engaging, optimistic and universal campaign
Through a concrete and positive approach, the #3500LIVES campaign aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules.
The campaign has twelve Golden Rules1 which are showcased by 15 world-famous ambassadors:
- sports personalities including Yohan Blake, Haile Gebreselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk,
- racing drivers like Fernando Alonso, Marc Márquez, Felipe Massa and Nico Rosberg,
- artists like Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh,
- political figures including Anne Hidalgo.
They all decided to defend this cause personally and voluntarily (Link to YouTube videos). Those messages will also be endorsed by international institutions like the International Olympic Committee. On 20 February 2017, the FIA and IOC signed a formal agreement to promote the campaign messages across their shared platforms and ahead of sporting events (see more here).
Through its signature “Sign up, stay safe, save lives”, this campaign underlines the role that each and everyone can play to make road safer for all users. Members of the public are also invited to sign a ten point manifesto (www.fia.com/3500lives) , which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.